Back to work Concept project

The Corner Florist

A full brand identity and website concept for an independent neighbourhood florist — warm, seasonal and built to bring local customers through the door.

What we madeBrand & website
SectorIndependent florist
LocationWelwyn Garden City
A seasonal hand-tied bouquet for The Corner Florist
The brief

A local florist that looks as good as its flowers

Independent florists live and die by walk-ins, local searches and word of mouth. The Corner Florist needed a brand that felt personal and seasonal — not corporate — and a website that made it easy to order a bouquet, arrange a wedding or send sympathy flowers without a fuss.

We created the full picture: a warm wordmark and palette, a photography direction built around real, seasonal blooms, and a complete website concept that puts ordering and local visibility first.

The brand

One warm, seasonal identity

A soft, confident wordmark with a hand-drawn sprig — personal, local and unmistakably a florist.

Photography direction

Real flowers, natural light

A warm, honest photography style — hands at work, seasonal stems and happy deliveries — so every post and page feels local and true.

The florist arranging stems at the bench
Hands tying a seasonal bouquet
A gift bouquet ready to send
A bride holding a seasonal bouquet
A local flower delivery on the doorstep
The website

A website built to sell flowers

A complete website concept — shopfront, services, gallery and ordering — all on the new brand. Here it is, live and clickable.

thecornerflorist.co.uk

The Corner Florist is a fictional concept project, created by Frond to show the kind of branding, photography and website work we can do for a local business. The business, name and reviews aren't real — but everything you see is the sort of thing we'd make for you.

Like what you see?

Let's make something like this for your business

Whether you need a fresh brand, a website that actually brings enquiries in, or both — we'd love to help. Start with a free, no-pressure chat.

Book a free chat